Privacy Policy

This Privacy Policy outlines the types of personal information that is received and collected by The Night Wear Store and how it is used. The protection of customer data is of utmost importance, and we are committed to ensuring that your privacy is safeguarded.

When you visit our website, we may collect information that can identify you, such as your name, email address, and shipping address. This information is collected when you place an order, subscribe to our newsletter, or interact with our website in other ways. According to recent studies, approximately 79% of consumers are concerned about how their personal information is used online, highlighting the importance of transparency in data handling.

We utilize the information collected to process orders, manage customer accounts, and improve our services. Specifically, we may use your data to communicate with you regarding your orders, send promotional materials, or provide customer support. Research indicates that personalized communication can increase customer satisfaction by up to 20%, thus enhancing the overall shopping experience.

We implement a variety of security measures to maintain the safety of your personal information. These measures include encryption, secure servers, and regular security audits. According to the Identity Theft Resource Center, data breaches can affect millions of individuals, making it essential for businesses to adopt robust security practices.

Cookies are another aspect of our data collection process. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. Approximately 90% of websites use cookies to enhance user experience, and we use them to understand and save your preferences for future visits.